quot. & cf.

1. Pick an important topic.
2. Try to do a little sustained thinking on the topic, always keeping close to the task at hand.
3. Generalize outward from your chosen topic.
4. Write in the language of your discipline but, of course, try to do so simply and clearly.
5. If at all possible, reorganize existing evidence around your theory.

— Robert Trivers, How to write an important paper

Notes